Some email clients will show an email the exact same way regardless of whether the inbox is set on light or dark mode. Keep in mind, however, that each email client will render emails a little differently. You can also make the switch with the Gmail and Outlook apps for Android and iOS. For example, Apple Mail and Outlook 2019 allow you to enable dark mode on desktop. Several email clients have started offering dark mode as an option for users. Optimizing your emails to be read with dark mode can go a long way in helping your email marketing succeed. (The images used in this email could use a little tweaking to optimize the message for dark mode, but we’ll get to that in a minute!)
In the following images from Counter Culture Coffee, you can see how the same email looks when viewed in both dark and light mode. Dark mode can also extend your battery life because the screen isn’t as bright. This setting has a few core benefits: It makes the text easier to read and isn’t hard on your eyes. With dark mode, you see light-colored text on a dark background instead of the other way around. Several apps (including Slack, Twitter and Facebook Messenger) support this setting. Many people now use dark mode, or dark theme, on their mobile or desktop devices. Optimizing your emails for dark mode ensures that everyone can properly view your messages. Are you mindful of this trend as you design marketing emails? Getting on board with dark mode email design can make a big difference in your email marketing. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their battery life and make it easier on their eyes. Dark mode is becoming more and more popular.
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